CE-22PA1025X - Data Visualization Principles, Story Finding and Storytelling
Without clear visuals, even strong analysis can be misunderstood or ignored. Effective data visualization helps learners find the story within data and communicate it clearly to others.
In this course, you’ll learn foundational data visualization principles that can be applied across a variety of tools to design better charts, tell stronger stories with data, and communicate findings to both technical and non-technical audiences.
Course Outline
Sessions 1 & 2
Data Visualization Fundamentals
- Introduction to data visualization and why it is important
- Principles of visual perception
- Pre-attentive attributes
- Data visualization fundamentals and best practices
- Comparison of real-world examples
- Various chart types
Sessions 3 & 4
Story Finding, Visualization Design, and Storytelling
- Exploratory vs. explanatory visualizations
- Data visualization for analyzing data
- Visual insights that generate action
- Design principles for creating effective data visualizations
- Dashboards for monitoring organizational status and gaining an understanding of the data
- Principles of dashboard design
- Storytelling through visualization and effectively presenting results to an audience
- Critical thinking about data analysis and visualization design
Learner Outcomes
Learners who successfully complete this course can expect to achieve the following outcomes:
- Understand the fundamentals of data visualization.
- Identify types of data and visualization methods.
- Apply data visualization best practices.
- Broaden graphic literacy.
- Increase the clarity and impact of messages through data visualization.
- Identify and communicate meaningful stories within data.
Who Should Register?
This course is designed for the following learners:
- Analysts and data professionals who already analyze data but want to present it more clearly.
- Non-technical business professionals who work with reports, dashboards, or presentations.
- Marketing, operations, and program teams who need to communicate insights to stakeholders.
- Professionals responsible for presenting data to leadership, clients, or cross-functional teams.
Additional Information
- A reliable internet connection is required. Access to two screens is recommended to maximize the learning experience.
- The meeting invite, Zoom link, and course materials will be sent to registered attendees approximately three to five days before the first session.
What You'll Earn
After completing all course requirements, learners earn the Data Visualization Principles record of completion.
View the Data Visualization Principles Badge
Learn more about UC Skills credentials on our credentials page.Select a section to register
Center for Business Analytics and AI (CBAI)
The University of Cincinnati Center for Business Analytics and AI bridges academia and industry to empower professionals to turn data into action. Through applied learning, industry collaboration and access to academic and industry expertise, the Center helps organizations and professionals build capabilities in data, analytics and AI that accelerate business transformation.
The center brings together a robust community of professionals, faculty and students to exchange knowledge, explore emerging practices and solve real-world business challenges.
Through the Academy, professionals build practical, in-demand skills through hands-on training in business intelligence, data visualization, artificial intelligence, analytics and emerging technologies. Courses are designed for immediate application, helping participants strengthen their capabilities and drive impact within their organizations.
Carl H. Lindner College of Business
The Carl H. Lindner College of Business empowers business problem solvers to tackle the world’s challenges.
We fuel professional growth through our distinctive combination of academic and hands-on experiences: our problem-solving mindset, cooperative education, flexible pathways, inclusive community and vibrant, urban setting.
As the founder of cooperative education and consistently ranked Top 5 for co-op, the University of Cincinnati has exhibited its prowess for connecting students with top-notch employers. Co-op empowers students to explore career options, while building their professional skills, resumes and networks. Lindner is proud to further this powerful tradition.
Place, age or stage — students from a wide variety of backgrounds become problem solvers at Lindner. Begin your journey today.